BRANDING + MARKETING
New Era Homes
Brand Discovery, Logo and Website Design, Brand and Marketing Strategy, Print Design, Commercial Scripting, Architectural Photography
Lenity Architecture Design Annual
Provided creative direction to design agency, developed all content including articles and all staff bios, project rationales and some architectural photography
Developed annual promotional campaign which included a range of unique and specially branded items. Shipped in custom branded wooden crates.
Rebrand from Curry Architecture, Discovery Phase, Mission and Vision Statement, Copywriting, Logo, Print and Website design, Architectural Photography, Social Media; Also led launch of Bend branch and established local presence while acting as internal Director of Marketing
Brand Messaging, Content Development, Architectural Photography
Brand Discovery, Brand Messaging, Copywriting and Portrait Photography
Avamere Family of Companies
Intensive Brand Discovery, Establishment of Brand Standards, Communication Strategy for Continuum of Care model, Print Copywriting, Digital Content Development and SEO, UX Strategy and Site Architecture (in partnership with Studio Absolute)
Rebrand from CORIL. Provided extensive naming research and development, tagline development, brand and messaging strategy.
Naming and logo design for jewelry making social network concept. I personally illustrated the logo which earned a place in LogoLounge Book 7.
Naming. Brand Strategy and Messaging.
BRAND STRATEGY + DISCOVERY
Your clients are the true owners of the brand. During a thorough brand discovery process, I interview a broad swath of your clients to understand the brand from their perspective. After several interviews, a consensus begins to form about what your brand truly stands for in the eyes of your target market.
Upon completion of my proprietary research and discovery process, you will receive a report detailing client feedback and recommended branding and marketing strategy moving forward. In addition to receiving uncensored commentary about your brand, you will have a deep well of client testimonies that you can use on your website and in marketing collateral.
Website content development and SEO
Email campaign content development
Product and service descriptions
Technical and creative copywriting
Company naming + tagline development
Mission + vision statements
Coordination of multi-faceted marketing campaigns
Sourcing and coordination of vendors
Monitoring risks, deadlines and budgets
Reporting on goals and project objectives
Liaison between creative team and clients and/or outside organizations
PM Software used: Basecamp and Excel/Numbers
Jason Todd Home Design
Brand Discovery, Brand Messaging, Copywriting, Social Media Setup, Architectural Photography
Windsong Senior Living
Company and Property Naming, Research, Copywriting. Studio Absolute provided logo and print design.
The Village at Sunriver
Represented The Village at Sunriver owners at committee meetings with Sunriver owners association to pursue approval on major rebrand which included environmental and wayfinding signage. Studio Absolute provided branding and signage design.
Brand and Marketing Strategy, Copywriting, Digital Content Development, Photography, UX, Website Design
Brightside Animal Center
Rebrand from The Humane Society of Redmond. Performed exhaustive naming discovery phase and provided brand messaging.
Brand Messaging. Market Positioning. Product Photography.