BRANDING + MARKETING

New Era Homes

New Era Homes

Brand Discovery, Logo and Website Design, Brand and Marketing Strategy, Print Design, Commercial Scripting, Architectural Photography

Lenity Architecture Design Annual

Lenity Architecture Design Annual

Provided creative direction to design agency, developed all content including articles and all staff bios, project rationales and some architectural photography

Lenity Architecture

Lenity Architecture

Developed annual promotional campaign which included a range of unique and specially branded items. Shipped in custom branded wooden crates.

Lenity Architecture

Lenity Architecture

Rebrand from Curry Architecture, Discovery Phase, Mission and Vision Statement, Copywriting, Logo, Print and Website design, Architectural Photography, Social Media; Also led launch of Bend branch and established local presence while acting as internal Director of Marketing

BCA Architect

BCA Architect

Brand Messaging, Content Development, Architectural Photography

NAI Cascade

NAI Cascade

Brand Discovery, Brand Messaging, Copywriting and Portrait Photography

Avamere Family of Companies

Avamere Family of Companies

Intensive Brand Discovery, Establishment of Brand Standards, Communication Strategy for Continuum of Care model, Print Copywriting, Digital Content Development and SEO, UX Strategy and Site Architecture (in partnership with Studio Absolute)

Abilitree

Abilitree

Rebrand from CORIL. Provided extensive naming research and development, tagline development, brand and messaging strategy.

Gemingle

Gemingle

Naming and logo design for jewelry making social network concept. I personally illustrated the logo which earned a place in LogoLounge Book 7.

Kahoot.org

Kahoot.org

Naming. Brand Strategy and Messaging.

BRAND STRATEGY + DISCOVERY

 

Your clients are the true owners of the brand. During a thorough brand discovery process, I interview a broad swath of your clients to understand the brand from their perspective. After several interviews, a consensus begins to form about what your brand truly stands for in the eyes of your target market.

 

Upon completion of my proprietary research and discovery process, you will receive a report detailing client feedback and recommended branding and marketing strategy moving forward. In addition to receiving uncensored commentary about your brand, you will have a deep well of client testimonies that you can use on your website and in marketing collateral.

COPYWRITING

  • Website content development and SEO

  • Project rationales

  • Press releases

  • Print collateral

  • Social media

  • Email campaign content development

  • Product and service descriptions

  • Technical and creative copywriting

  • Company naming + tagline development

  • Mission + vision statements

PROJECT MANAGEMENT

  • Coordination of multi-faceted marketing campaigns

  • Sourcing and coordination of vendors

  • Monitoring risks, deadlines and budgets

  • Reporting on goals and project objectives

  • Liaison between creative team and clients and/or outside organizations

  • PM Software used: Basecamp and Excel/Numbers

Jason Todd Home Design

Jason Todd Home Design

Brand Discovery, Brand Messaging, Copywriting, Social Media Setup, Architectural Photography

Windsong Senior Living

Windsong Senior Living

Company and Property Naming, Research, Copywriting. Studio Absolute provided logo and print design.

The Village at Sunriver

The Village at Sunriver

Represented The Village at Sunriver owners at committee meetings with Sunriver owners association to pursue approval on major rebrand which included environmental and wayfinding signage. Studio Absolute provided branding and signage design.

Discover Klamath

Discover Klamath

Brand and Marketing Strategy, Copywriting, Digital Content Development, Photography, UX, Website Design

Brightside Animal Center

Brightside Animal Center

Rebrand from The Humane Society of Redmond. Performed exhaustive naming discovery phase and provided brand messaging.

Bernhardt Coffee

Bernhardt Coffee

Brand Messaging. Market Positioning. Product Photography.

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2020 Cheryl McIntosh Photography / DONE, LLC  You are not permitted to use the Cheryl McIntosh Photography trademark name, written content, materials or imagery in any manner or format without first obtaining prior written permission. Any unauthorized use will be met with immediate legal action.