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2019 Cheryl McIntosh Photography, LLC®  You are not permitted to use the Cheryl McIntosh Photography trademark name, written content, materials or imagery in any manner or format without first obtaining prior written permission. Any unauthorized use will be met with immediate legal action.

BRANDING + MARKETING

BRAND STRATEGY + DISCOVERY

 

Your clients are the true owners of the brand. During a thorough brand discovery process, I interview a broad swath of your clients to understand the brand from their perspective. After several interviews, a consensus begins to form about what your brand truly stands for in the eyes of your target market.

 

Upon completion of my proprietary research and discovery process, you will receive a report detailing client feedback and recommended branding and marketing strategy moving forward. In addition to receiving uncensored commentary about your brand, you will have a deep well of client testimonies that you can use on your website and in marketing collateral.

COPYWRITING

  • Website content development and SEO

  • Project rationales

  • Press releases

  • Print collateral

  • Social media

  • Email campaign content development

  • Product and service descriptions

  • Technical and creative copywriting

  • Company naming + tagline development

  • Mission + vision statements

PROJECT MANAGEMENT

  • Coordination of multi-faceted marketing campaigns

  • Sourcing and coordination of vendors

  • Monitoring risks, deadlines and budgets

  • Reporting on goals and project objectives

  • Liaison between creative team and clients and/or outside organizations

  • PM Software used: Basecamp and Excel/Numbers